The Mobile 411
IT'S FAST MOVING BUT WE'LL KEEP YOU AHEAD OF THE CURVE
Progressive Web Apps: The Next Mobile Experience?
You may not have heard of them yet, but Progressive Web Apps (PWA) are about to change the mobile landscape. While introduced in 2015 by Google, PWAs have gained popularity this year. So before it becomes all the rage, what are Progressive Web Apps exactly?
Branding Your Business for the Next Generation
Gen Z lowers the gangway for businesses that missed the Millennial boat, but to do it right, you have to consider your branding. If you’re thinking, “Why? I’m not Nike,” then you’re thinking too small. Branding at its most basic level is just the personality of your business. It distinguishes you from competitors and adds a relatable, human element that customers crave.
The Mobile App Viral Loop
Acquiring new users and clients is not easy or cheap. The expense of lead generation as well as customer generation is one that is necessary for all companies. App user generation is no different. Depending on your marketing style or spend, the cost of creating, distributing and maintaining an app can be prohibitive. And once you have it, how are you going to generate users? Social media campaigns are the most cost effective but the best way is to turn your app into it’s own user generator.
Eliminate Bad "Google-Hygiene" with UPG!
Be Responsive! Google Is Penalizing Non-Mobile Friendly Websites!
Millions of sites around the world could start seeing a huge reduction in traffic from smartphones if they are not mobile and for some it has already begun! Many are calling this "Mobilegeddon." We call it bad "Google-Hygiene".