The Mobile 411
IT'S FAST MOVING BUT WE'LL KEEP YOU AHEAD OF THE CURVE
10 Reasons Why PWAs Are On The Rise
Up until a year ago it may have seemed impossible that something could replace the almighty native mobile app. However, it’s now becoming pretty clear that Progressive Web Apps are on the rise and native apps are on the way out.
You Need To Be on This List! Get To Know The Google Local Pak!
The Local Pack is critically important to your small business' success and how users find you. So what is the local pack and why do I need to know about it? Let's "unpack" this Local Pack and find out how you can take advantage of it.
Progressive Web Apps: The Next Mobile Experience?
You may not have heard of them yet, but Progressive Web Apps (PWA) are about to change the mobile landscape. While introduced in 2015 by Google, PWAs have gained popularity this year. So before it becomes all the rage, what are Progressive Web Apps exactly?
Branding Your Business for the Next Generation
Gen Z lowers the gangway for businesses that missed the Millennial boat, but to do it right, you have to consider your branding. If you’re thinking, “Why? I’m not Nike,” then you’re thinking too small. Branding at its most basic level is just the personality of your business. It distinguishes you from competitors and adds a relatable, human element that customers crave.
The Mobile App Viral Loop
Acquiring new users and clients is not easy or cheap. The expense of lead generation as well as customer generation is one that is necessary for all companies. App user generation is no different. Depending on your marketing style or spend, the cost of creating, distributing and maintaining an app can be prohibitive. And once you have it, how are you going to generate users? Social media campaigns are the most cost effective but the best way is to turn your app into it’s own user generator.