The Mobile 411
IT'S FAST MOVING BUT WE'LL KEEP YOU AHEAD OF THE CURVE
3 Trends Shaping Mobile Commerce
A new study finds 32% of all online purchases are made over mobile devices.
Push it!
In-app notifications are being used a great deal, with 68% having enabled notifications for their apps, and 76% of the younger age range (18-34) having done so. The survey showed that 70% of consumers surveyed said that in-app push notifications were valuable to them, 43% of consumers said they were more likely to use a mobile app when push notifications were available.
The Smartphone Surge: It’s Not Going Anywhere
The mobile market has never been more, well, mobile. With emerging markets like Brazil, Russia, India, and China stepping onto the stage, smartphone sales continue to accelerate with no sign of slowing.