
The Mobile 411
IT'S FAST MOVING BUT WE'LL KEEP YOU AHEAD OF THE CURVE

5 Myths SMB’s have about mobile apps.
A recent study showed that more than half of small businesses don’t even have a website, much less a mobile app.
The mobile app industry isn’t going anywhere anytime soon, so all small businesses should consider engaging their customers with a mobile app, otherwise they will lose out on some serious business.

4 ways mobile apps improve customer service
Treat your customers like they pay your bills, because in essence, they do.

3 Trends Shaping Mobile Commerce
A new study finds 32% of all online purchases are made over mobile devices.

Push it!
In-app notifications are being used a great deal, with 68% having enabled notifications for their apps, and 76% of the younger age range (18-34) having done so. The survey showed that 70% of consumers surveyed said that in-app push notifications were valuable to them, 43% of consumers said they were more likely to use a mobile app when push notifications were available.

The Smartphone Surge: It’s Not Going Anywhere
The mobile market has never been more, well, mobile. With emerging markets like Brazil, Russia, India, and China stepping onto the stage, smartphone sales continue to accelerate with no sign of slowing.